Who do we blog for? Is it for ourselves or for other people? I find myself re-reflecting on this after reading an entry on a (recommended) author’s work blog which was of a highly personal nature and seemed out of context. That might say more about me and my own thoughts on the work/life balance; never the twain shall meet etc. but it did set me pondering once again on the nature and purposes of the blogging revolution.
What is blogging all about? Ultimately we must blog for an audience – if we were blogging purely for reflection then we wouldn’t be uploading our musings into a public place and inviting comments – would we? Is the idea that the blog is a mirror for our personal thoughts a false one? Should an effective blog be a crafted one; written with intent? Should blog entries be bite-sized reflections of distilled essence; not stream-of-consciousness ramblings? No-one has the time to search for needles in haystacks – they need to be pricked – so is an effective blog one that is designed to attract attention?
Blogs function on different levels; their value measured by the number of comments, who is on the blogroll, and how many mentions the writer can get in for their latest conference, journal article or book chapter. We all do it (see http://learninglab.lincoln.ac.uk/blogs/sue/2009/03/13/technology-enhance-learned-a-new-digital-divide/ for example!) and this reinforces their ‘public’ nature; we all like to assume that a blog has a wider audience than one consisting of our immediate work colleagues or even no-one at all. Does ‘0 comments’ indicate 0 readers?
So I found myself thinking (sad or what!) about how many types of blogs can be identified (or even ‘How do you do yours’? as in the old ‘How do you eat your Cadbury’s Crème Egg’ adage). So far I’ve got:
- Business Card Blogging (find out more about me…)
- CV Blogging (this is where I’ve been and what I did there…)
- Social Network Blogging (how many names can I drop in… )
- Competitive Blogging (I must increase my ratings…)
- Boring Blogging (once visited never returned…)
Does anyone have any more suggestions?
The harsh truth is that the majority of bloggers write for an audience of one – themselves – so maybe it doesn’t matter what we post after all – or is there anyone out there who disagrees………….