do they really mean getting ‘everyone’ online?

I love the idea that Martha Lane Fox is advocating using digital story lines in soap operas to encourage the ‘missing 10 million’ non-engagers to get online.  What a fabulous idea!

At last we can look forward to seeing characters with physical, cognitive and sensory impairment have equal access to the Internet for their shopping and banking and all the other advantages that MLF claims they are missing out on. Soap operas will do what they do best; raise awareness of pertinent, neglected issues and increase pressure on the government to do something about them.

MLF says   It’s often the people facing the toughest times who have the most to gain from what the technology has to offer…and as the internet is rapidly becoming a tool for everyday life we should work together to makes sure everyone can benefit.” I couldn’t agree more. But I fear she is missing the point.

Can I suggest that the more the focus is on providing services online (government, health, education, employment, retail etc) and reinforcing the argument that if you are not part of this digital revolution you are losing out – then the more you are disenfranchising the one group who are already struggling with barriers to participation in most of the aspects of daily life we take for granted.

The Government have even set up a Race Online 2012  website. But lauding the technology as having the potential to help those ‘living in some of the hardest social and economic conditions’  is one thing. Reducing the prohibitive cost of anything other than eyes and mouse mainstream access and legislating effectively to ensure workable accessible digital environments is something else altogether. If the government is serious about getting everyone online for 2012 then they have some radical thinking to do.

those that don’t (not those that do)

 Further additions to the naming debate are provided by Etienne Wenger with Nancy White and John D Smith in Digital Habitats: Stewarding Technology for Communities (2009). Wenger, of Communities of Practice fame, suggests Deep Divers, Attentive Practitioners and Just Do-It-ers.  Reviewer  Stephanie Panks describes these three categories

  • Deep Divers are interested in exploring the connections between technology and community from an interdisciplinary angle. Their focus lies in applying conceptual models and learning theories to the domain of technology adoption by communities of practice.
  • Attentive Practitioners are interested in developing their practice, whether technology plays a major or minor part in it. They seek practical advice as well as theoretical concepts to communicate their role as technology stewards effectively.
  • Just Do-It-ers are action oriented with a strong focus on getting the job done. Their main interest is in practical tips and tricks while the more conceptual aspects are in the background.

Notable by its absence is a category for Laggards, Outsiders, Abstainers, Excluded or any other group who find themselves the wrong side of the digital divide. Instead of categorising those who are engaged, at whatever level, that it could be worth categorising those who aren’t as therein may lie some interesting answers.

to blog or not to blog….(again)

My last post title is an apt description regarding this blog though most of September – seen but not heard (but has anyone noticed? That remains the pertinent question). The season of mellow mists and Mabon is also time for reflection; I’ve enjoyed the challenge of blogging and the occasions when there have been responses. But overall I doubt its future.

If we blog for a reason other than pure self expression then it’s like any online discussion or new ‘web 2.0’ type tool; only adopted if it is a requirement or can be shown to do something better than it is done now.
I blogged because I could; because I work with a talented colleague who set up the facility and ensured technical support was readily available. I blogged because, as a subscription payer for my own domain name and host, I appreciate the value of free self publishing on the internet. The concept of a digital divide rising out of differing means and ability for virtual communication is a core area of interest as is the construction of online identity. So blogging for me was a gift. An opportunity to find my voice and write succinctly not just on my work, but also those areas on my life where the barriers between work and non-work get blurred, (although non-work life remains mostly invisible on these pages)

Keeping up with other people’s blogs is a separate issue. As if maintaining your own wasn’t time intensive enough then to follow fellow bloggers on a regular basis is well nigh impossible. I collect my rss feeds into Netvibes and set it as my home page but the numbers of unread posts continue to rise inexorably.

Throughout the year the question of why we write blogs has been of regular interest to me. Perhaps that’s the wrong question. Maybe it should be why do we read them? Voyeurism? Curiosity? Self promotion? Ambition? CPD? I haven’t thought about it this way round before. Or maybe we need to look at the reasons people have for not writing them; our office colleagues for example. Think about it laterally. There could be some interesting answers and new light to be shed on the mystique of the blogging phenonema.

flawed digital britain

Martha Lane Fox is hoping the Olympic Games in 2012 will do for broadband what the queen’s coronation did for television sales in 1953. The new Digital Champion says not having access to internet exaggerates and exacerbates the problems of the most socially and economically disadvantaged people in the UK.  It’s not clear how this success will be measured. The number of new signers-on at a community centre?  Increased applications for broadband?  Are there plans for new computers to include a broadband connection in the way television sets are licensed?  Neither is it clear how competency will be achieved. Training through family and community responsibility is another vague governmental idealism.  “Get kids training grannies, get all of us kind of plugging into our local communities to try and pull the whole country along. If we all took it on ourselves to train 10, 20 people, the job is done,”

Digital Britain is fundamentally flawed. The rhetoric fails to recognise that the technology is only ever the tool.  Acquisition is not the same as use nor does ownership equate with competence. This is utopian thinking; create the desired environment and the population will respond accordingly.  Issues of diversity, literacy, cognitive and physical abilities, are all typically absent. The RNIB suggest that 1 in 12 of those aged 60 have a sight loss, rising to 1 in 6 by the age of 70; everyday 100 people in the UK begin to lose their sight. The number of people with a degree of visual impairment is expected to more than double in the next 25 years, an increase linked to an ageing population and poor health.  Dyslexia Action suggests 10% of the population have difficulty with reading and writing. Low levels of literacy and numeracy are linked to truancy, disengagement with education is linked to a cycle of unemployment, low income and poor housing – all factors contributing towards the social and economic disadvantage identified by Martha Lane Fox.

 But – rather being negative – it could be that the government is finally serious about targeting those for whom digital data poses the greatest barriers? That Digital Britain is the long awaited acknowledgement of the need for affordable assistive technology, recognition that ALL Internet content should be available in multiple, alternative formats and that ALL computers should have decent magnification and screen reading software installed as standard. If Britain is to become digital then priority has to be given to diversity on a national scale. You can bring the technology to the people but you can’t make them engage. Not without addressing the very same factors that have created the target audience of the report in the first place.

partially converted to google

When it comes to preventing barriers to access then Google is not a winner; for example Chrome has been around for some time and its use is still problematic for a non-mouse user. But for once I can sing Google’s praises regarding one access issue. The Google toolbar is exactly what’s needed with the limited space you get when using screen magnification software to access the Internet. The customisation features enable all frequently used tools to be positioned in one area – that’s just what’s required and I’m now recommending its use in instances such as these.

This conversion process is an interesting one. Again it shows how we don’t engage with the technology unless there is a need; it isn’t enough to have all the tools at our disposal – they have to make a difference to something we are already doing – and be an improvement to it. As elearning champions that’s a challenge well worth bearing in mind.

Response to http://bit.ly/e3CEs by Joss Winn

I accept that higher education is on the cusp of change; and that there are multiple drivers. I have no argument with the role of education technology in the future of higher education, or with the potential of the Internet to widen participation, and I fully support encouraging students in becoming self motivated, self directed learners.

I would argue with the use of the word ubiquitous with regard to Internet connection and have several blog posts that do so.  http://tiny.cc/dZRvJ / http://tiny.cc/dP5oY / http://tiny.cc/nK2I9 / http://tiny.cc/5QydY Any further trawling through the current documentation on digital learning may not be the best way to respond to the issues raised. Instead, I would suggest looking backwards as well as forwards.

Titles such as the Future of HE, Harnessing the Technology and Widening Participation in HE have been around for some time. The targets of the past are also similar to those of the present; transforming teaching and learning, engaging hard-to-reach groups; building open accessible systems, offering flexible ways to study, sharing material within and between institutions, encouraging HEIs to work together, make the development of e-learning more affordable etc etc. We have been here before.

The push for embedding VLEs into HE in the 1990s came on the back of promises of improved staff and student experiences but failed to adequately manage the transition process. The sector now hosts a digital divide between staff who demonstrate confidence and competence with the technology and those who have yet to engage. If we take anything forward from this current drive for extending the boundaries of educational technology, and burdening it with ever more ambitious expectations, then it must be attention to the needs of those still at the analogue end of the digital continuum.

Even the nature of this digital debate is divisive as those with the most to offer in terms of understanding the nature of their resistance will not be here. I fully support the setting up of an Open Learning Innovation Fund but suspect it will attract the converted who are all too often unaware of the development needs of those yet to engage. Unless there is focus on the building of bridges, rather than yet more innovation, then the existing digital divide will continue to widen.

The value of blogging is in brevity but at the risk of extending this post into an unrealistic length and testing staying power, I want to show how Rogers http://tiny.cc/Ru4Lk  identifies 5 requirements for successful adoption of innovation which can be usefully applied here.

1. Offers a substantial improvement on the existing situation. For many people online delivery offers very little improvement on f2f delivery. The majority of staff and students like and prefer f2f contact.
2. Compatibility with existing life. There are multiple reasons for resisting the pressure to engage in virtual learning or adding an online dimension to a life; we should be investigating these to better understand barriers to engagement.
3. Ease of adapting. Technology can be complex and if it can go wrong it will; a single failure which experienced users may laugh off can be terminal to tentative steps at engagement.
4. Trialiability. Practice requires access to reliable hardware, appropriate software and effective internet access; not everyone has these – again for multiple reasons. There also needs to be time in which to experiment. With ever increasing workloads, and lifestyle pressures, the opportunity to have supported learning experiences may not be possible.
5. Visibility. Again, if the technology can fail it will and, with new users in particular, it often does. When this failure is visible to other people it can be the greatest deterrent of all. The move from VLEs to blogs, wikis and podcasts is indicative of the increasing complexity of the technology. The more visible that development is then the more the process of engagement is seen as an increasing challenge.

Rogers also identifies five categories of adopters which can be applied.

1. Innovator. Young risk-taker, specialist in the area and in association with other innovators creating a clique of shared practice and ideas. Vocal promoters often have little understanding of the fears and concerns of others who have yet to engage.
2. Early Adopter. Also young risk-taker with specialist knowledge, resilient, copes with failures. May have more insight into the needs of others but it’s well recognized that these leaders work in a vacuum and when they move on their work comes to a standstill and rarely survives.
3. Early Majority. Easily put off, may be reluctant users, but are gradually increasing their engagement at a low level. Success will lead to greater confidence and in time they may become champions in their own departments.
4. Late Majority. Need to see it working first, remain sceptical and take a great deal of convincing. Those who have tried and failed may gradually come to agree in principle to the benefits of online content as a supplement to f2f but will upload material retaining existing formatting. Appropriate interactive, inclusive resources designed to stimulate interest, motivate and engage only happens in small pockets of good practice
5. Laggards. The digital immigrants who find themselves in an alien land of blogs and wikis have multiple reasons for not engaging, all of them valid. Identifying and addressing these will provide valuable information and is a necessary step if the sector is serious about creating digital literacies and moving towards online HE ‘for millions’.

digital data = digital divide

I take the point raised in a comment on a previous post  about digitisation and have been wondering if there’s a chicken and egg situation here. Which came first? The digital data or the means to distribute it? Let me give an example of where I’m coming from when I say digital data is increasing the digital divide.

A Yahoo user group has uploaded a pdf file (single format, no Adobe Reader, another issue) and sent out a group email with a link to the document. To access it the blind user has to go through a process of identifying the link, saving the link, then opening the link, which only then takes them to the login page for the group but that involves logging into Yahoo. A blind person has problems joining a Yahoo group in the first place because that involves a captcha and they can’t see it – or hear it – so someone else has to set it up for them – but when they’re on their own they don’t know their login details – as sighted people we can’t always remember our login details – and they can’t read them – and you can’t multi task with this screen reader so even if you had them stored on an email then to get back to that, then back to the Yahoo login page, would be a lengthy process (and in our fast mouse-click world an incredibly tortuous one). They want to read this file; the email has made it sound interesting and relevant and the whole nature of the group is about self help and empowerment but they can’t access it. The result is ever increasing levels of frustration at being excluded and being dependent on others. I agree that digitisation should be increasing access to the written word, like the printing press revolutionised access to text; but on an individual level that was only so long as you could read the appropriate language. We operate independently in a sighted world but visual impairment (VI) takes away that independence and while digitisation should be widening participation, the reality for VI is that access is hidden behind multiple layers of technology and you can’t separate the two. Chicken or Egg?  Which was my point in saying “increasing digitisation of text is also increasing the digital divide and putting in place yet more barriers to participation”.

social homes

Reflecting on the blog below I feel a mixture of professional and social online identities is the ideal. This can offer a prospective employer a holistic view of you as a person. I’ve been engaged in a quest for the holy grail of online identities with which to do this;  one that incorporates everything into a single place. The closest I’ve come is over on the top right of this screen; the Social Homes plugin.  It’s a shame that all the icons are not working but this is close to the one-stop-shop I’ve been searching for.  

As well as saying something about us, this variety of tools demonstrates competence with Web 2.0 type software. It also shows we’re in control of what we chose to put online.  That’s not a bad thing. Even if we struggle with Facebook or Twitter we still need to engage if only for the benefits of networking and increasing our virtual profile.  This is one side of the digital divide where we clearly need to position ourselves. Apart from demonstrating that this is our forte, there’s also the separate issue that if we don’t take control of our online identity someone else may take it over instead.

on the other hand….

I wonder how I would feel if….
I was chugging along nicely in my own little world, having raised a family who were doing all right, paid my bills on time and stayed the right side of the law – maybe I’ve got a garden or an allotment – a social circle of like minded friends and am enjoying a slower pace of life – then along comes yet another government initiative telling me I have to get online. What if I’ve visited one of those online centres and tried a computer but didn’t like it – what if I don’t have relatives abroad so don’t need emails and webcams – what if I avoid supermarkets anyway – and prefer to shop on my high street where I can get everything I need – what if my budget won’t stretch to a monthly increase for internet access never mind the setup costs of the hardware and then the maintenance and upgrades and virus software etc – what if I don’t want my life digitally transforming – what if I like being the ‘wrong side of the digital divide’ – what if I just don’t want to be online….
http://news.bbc.co.uk/1/hi/technology/8136315.stm

implications of ‘not’ having online presence

My interest in online identity began in relation to gender and the ability to portray yourself textually as male or female. Second Life took this one step further with choices over visual appearance. For me, early assumptions were that online identity was something you played with; an opportunity for deliberate experimentation. Authenticity was rare.  Contrast this with the situation today where across the sector those working in higher education use their online identity to network, share ideas and generally extend the working day. The assumption is now that this constitutes a reasonably accurate reflection of your working persona.

This is not without implications for the digital divide; the one that is less about technology and more about the ways in which it is used. If you maintain a digital absence between Friday 4.30pm and Monday 8.30am and (for whatever reason) don’t tweet, blog or have Facebook ‘friends’, then the chances are you will not have an interest in the construction and maintenance of an online identity, never mind any debate over the discursive nature of this identity.

The question here is at which point does the choice not to participate in a virtual extension of yourself begin to impact on your ‘real’ working world. Are we reaching a point where having an online presence is becoming seriously more advantageous than not – where online networking has greater benefits in terms of not just wider debate but off-line issues such as career progression? What does it say about us if we Google ourselves and find there’s nothing there? How do we feel when we work with colleagues who don’t ‘do all this online stuff’ – are we tolerant of their choice or increasingly frustrated?

I’ve visited this before and no doubt will do again. Earlier this year HEFCE released its revised elearning strategy; this clearly shows how education technology is becoming integral to the higher education experience not just for students but for those working across the sector. Yet levels of engagement remain diverse. I wonder if we are creating a new digital taxonomy and if so what would it look like? A topic for my next blog I think….