Lots of free publicity for Apple this week, and divided opinions on Steve Jobs
I was more interested in the observation of how Internet traffic about your death has become the new measurement of your life worth. It seems bringing down Twitter has become the ultimate accolade.
I have an iphone. It’s been an interesting experience. I wouldn’t have another. Apple is all about design, if you are into that sort of thing. They must be the only company to produce packaging you really don’t want to throw away. The ultimate in cardboard and consumerism.
Apple’s phones, pods and pads all look special but there is an unpleasant gap between the cost of making them and the price of buying them. Whatever they offer in terms of technology, they are also about elitism and status.
If you have 15 minutes to spare. you can watch Steve Jobs deliver a speech to students at Stanford University or if you are pushed for time you can read the full script here. Alternatively here’s the essence of his talk.
- Everything that happens in your life is a series of dots; you can’t connect the dots looking forward; you can only connect them looking backwards, you have to trust that the dots will somehow connect in your future
- Your work is going to fill a large part of your life, the only way to be truly satisfied is to do what you believe is great work, the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle
- Death is very likely the single best invention of life. It is life’s change agent. It clears out the old to make way for the new….. Your time is limited, so don’t waste it living someone else’s life…have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
The arguments about the technology will continue but there’s no arguing the potential inspiration of these statements. Now that’s what I call a legacy.