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Sarah’s Story is a 90 second video designed for television and banned by Clearcast, the television watchdog, as containing images that were ‘too distressing’. The aim of the advert was to raise awareness of Motor Neuron Disease. Thankfully, by banning it, Clearcast have increased publicity of both MND and the MND Association. Its wrong when the reality of disease, deformity and disablement is considered ‘too distressing’ and something we should be protected from. It should be the other way around. Every application of the label disability involves a person and these attitudes both devalue and diminish status. For more information about the ban see the Telegraph 25/07/09 and the Transcript from You and Yours, Radio 4 30/07/09