Lots of publicity for the Give an Hour campaign. UK digital Champions on Facebook say it has really ‘caught the imagination of the nation’. There are lots of ‘celebrities’ talking about the benefits of being online and videos showing people being supported through their first encounters with the Internet.
Video clips are heavy emotion. There’s the full-time mum wanting the Internet for communication with her family and who cries with joy at an email and photographs from her sister. There is the grandmother who feels a technological divide growing between her and her 7 year old grand-daughter and wants to stop it getting any wider, and the 100 year old gentleman using a computer and the Internet for the first time and just loving it.
Stephen Fry has pole celebrity position and tells us that not being online is a ‘terrible shame for those who are left behind either through choice or fear or a dislike of new technology’. Fiona Bruce shows an older lady how to find herself (Fiona Bruce) in a programme about Buckingham Palace on iPlayer while Bill Oddie describes himself as computer illiterate and ‘feeling out of touch and lonely’ unable to ‘speak the same language or communicate with the world around him’. There’s lots of repetition of the phrase ‘alienated’ with the overall message being like it or not, the Internet is the language which is being spoken and if you are not involved, you are missing out.
Which is true. The problem, as always, is the narrow range of access criteria which is continually assumed. The videos show people using a mouse, looking at a monitor and having fingers flexible enough to manage a keyboard. There are no transcripts and no sub-titles provided; not even one ‘tokenistic’ acknowledgement of access diversity in either the design or the delivery of the content. Give an Hour is a great idea but is ignoring the heart of digital exclusion. In the same way the government’s latest publication Building the Networked Nation: the Last Leap to get the UK Online identifies four categories of exclusion: the Young, the Old, the Uncertain/Unpersuaded and the Traditionalists, without any reference to users of assistive technologies, so Give an Hour focuses on the mainstream without looking beyond it. Part of RaceOnline 2012, the massive government funded project which is tasked with getting the UK online, it is missing this target audience and showing true digital exclusion at its most unacknowledged and invisible.